![]() ![]() Social platforms will give you an inside glimpse at their culture and values. Who do you know on LinkedIn who works there?.What articles do they share on Facebook?. ![]() What photos are they posting on Instagram?.Check out their website - what does their mission statement say?.Instead of simply reading a job posting take a few extra steps to: The internet has made it fairly easy to hop online and start your research right now from your mobile device. What qualities are they looking for in a potential candidate? And which of those qualities do you possess?.What do they struggle with as an organization?.Take some time to answer the following questions: Learn about your audience, which in this case is your potential employer. ![]() The first, and most important, step in any marketing campaign is the research phase. And in many cases, it has to first be screened by a resume-reading robot before it even gets into the hands of a human (more on this in Part 3.) It’s commonly said that hiring managers will spend less than ten seconds reading your resume. Just as an advertisement has only a few seconds to capture the attention of an audience, your resume also has limited time to express your value to the reader. It’s then up to you to close the deal by impressing them in person, as well. Being invited for an interview is a great sign, as it means you’ve made a good first impression on paper. ![]() In this case, your audience is the potential employer.Īs with any advertisement, the goal of your resume is to pique your audience’s interest. It’s the overall impression you give your audience. And the product is you! Your resume is essentially an advertisement for your brand. Think of your job search as your own personal marketing campaign. ![]()
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